Tempur, a leading company in the production of mattresses, inaugurated a series of Flagship Stores in 2018 with sizes ranging from 150 to 450 square meters. The Interior design project was conceived by the Nova Retail division with the aim of creating stores with a unique and personalized brand image according to a logic of immersive experience in an elegant, welcoming and familiar environment. To give value to all this a careful choice of colours used for the various product areas but also the use of materials that are not only technically resistant but also of great visual and tactile impact with three-dimensional textures that contributed to complete the feeling of comfort and relaxation inside the store. Novavision took care of the project at 360 ° from the study of the concept to the engineering of the individual elements, to the design of designated software up to production, installation and following assistance. The concept finds as its strong point the multimedia interaction between customer, product and set-up: the technology applied to the customer’s service will allow, through a specially designed app, to interact with the selected product, supporting him/her until the purchase through an experiential path made of motorized network movements, synchronized to modular light scenarios with scenography portals, all controlled through a domotic management system. The heart of the project is the Sleep Experience Zone, which allows visitors to experience and visualize the characteristics of the product in absolute privacy, in an environment where sound effects and projections contribute to enhancing the sensations of comfort and relaxation. The layout is completed by infotainment areas with stations dedicated to the discovery of Tempur materials, functional corners, a rich display of comforters and pillows and an area dedicated to children.