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Experience in Motion

Koelliker

In 2018 Koelliker, a dealership that has been dealing with the most cutting-edge automotive brands for over 80 years, entrusted the restyling of the historic showroom In Milan Viale Certosa to Novavision. Over 700 square meters divided into two halls for the exhibition of Mitsubishi and Ssangyong cars, the important restyling was conceived to give back to the prestigious car showroom a modern image by playing on tones and shades of colour, on the material finishes and with a careful lighting engineering study aimed at creating a scenic and valorising effect on the exhibited cars. Large luminous panels with evocative images and in relief Plexiglas logos were placed inside the showroom. The columns were covered with circular sheet metal elements to prepare for the subsequent installation of magnetic graphics. A showroom that aims to attract attention and entice the customer to enter a futuristic space that has managed to maintain a welcoming feeling at the same time.

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