Our history, the greatest project
Just like energy nothing is created and nothing is destroyed, everything is in continuous metamorphosis, as we are, our customers are as well as our projects… our history is composed by this continuous motion, by this evolution.
The Boffi Audio Rack is born
The end of the 70s ... the beginning of a winning project.
The display division was born at the end of the 70s as a branch of an OEM production company of loudspeakers, Rack furniture, TV supports, for the Japanese giants and for the entire consumer electronics market.
The founder, Flavio Peralda, went into a partnership with the prestigious company Boffi Cucine and the Boffi Audio Rack Division was established, which in addition to the OEM production, launched on the market its own lines of loudspeakers, audio / video furniture and car stereo speakers with Audikron and Je Speaker brands, establishing themselves in a very short time in the Hi Fi market
Display units for points of sale
Displays and POP materials.
Novavision acquires the Display business unit
Novavision acquired a branch of the Display company. Novavision acquired the Display division from Vidikron / Boffi Audio Rack and founded the Retail division for the study, the production and the supply of exhibiting instruments for large-scale distribution and consumer electronics.
The collaboration with Samsung
Cathode ray tube TVs left room for flat screen TVs and thanks to Samsung, the Korean giant, the first exhibiting walls for LCD TVs were designed, fabricated and placed in the points of sale, becoming pioneers of this new and revolutionary way of displaying.
The LCD era
The high resolution of Retail and Contract
The retail division created on behalf of Qchannel a division of ENEL thousands of totems with integrated CRT and LCD monitors for the disclosure of scientific information within medical studies. With the same technology, it produced products with its own design, introducing the first high-resolution LCD monitors with a cutting-edge design in the Italian market, also becoming ENEL's supplier for low energy and high-resolution LCD computer monitors
Ten years of great encounters
A growing international portfolio continually growth
The interaction between devices and user experience.
In collaboration with Samsung, a new revolutionary project was born for the large-scale distribution (GDO) and for the shopping experience. The exposure method on the point of sale changed. Display cabinets left room for increasingly large and impactful areas. A Shop in Shop where you could live a real shopping experience. The Experience Zone concept was developed, an area entirely dedicated to Audio Video and Home Entertainment products and the concept of connection between products was born (Audio/video products connected with tablets, smartphones and cameras). Not only can the customer see the products exhibited on the wall, but he can also interact through designated stations with these devices and appreciate their potential and the interaction between them.
The designer furniture to be exhibited
A new adventure alongside Samsung
Novaretail is born
A new image for an evolving BU
Retail and Contract decides to evolve its image as well, representing a company with a consolidated history that wants to show, right from the logo, that it belongs to the Novavision group.